Oct 28, 2020
Deirdre Breakenridge is an author and CEO at Pure Performance Communications, a company that helps businesses communicate and engage with their stakeholders better. She has over 25 years of experience in Public Relations and has a robust clientele of senior executives from mid size and large organizations. By profession, Deirdre is a communications strategist. She specializes in creating customized communications programs, media relations, and image and reputation management.
Deidre joins us to discuss how you can touch the lives of those who need help, but may feel a bit guarded when it comes to their internal problems. She shares the events that led her to want to be an entrepreneur and discusses how emotional intelligence plays out when it comes to empathy and understanding. She explains why being shown resistance can be a good sign from someone asking for help. Deirdre also describes how we can be more self-aware when it comes to how we listen to others.
"When there's resistance, it makes me feel more purposeful; that I'm touching people on a level that is making them uncomfortable. If you keep going with it, you can make a difference." - Deirdre Breakenridge
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