Jan 25, 2021
Susan Peppercorn is an executive coach, writer, and speaker who helps professionals to make successful career choices. She’s coached clients from a wide array of industries and areas. She is a regular contributor to the Harvard Business review, as well as the author of the bestselling book Ditch Your Inner Critic: Evidence-Based Strategies to Thrive in Your Career. She is certified in Stanford’s Designing Your Life methodology.
Today, Susan joins me to talk about the long and winding path that led her to where she is today and what she’s learned from it. She talks about the fruitful effect that having to flounder had on her life, career, and choices. She discusses the rare definition of marketing as customer-oriented, why questions are often more beneficial than orders, and the emphasis of value over numbers in sales. She presents her definition of creativity, distinguishing it from originality. She notes the danger of self-limiting beliefs, shares stories of her clients’ journeys and successes, and speaks on the importance and difficulty of letting people struggle.
“Questions are so so powerful because you’re not telling somewhat what to do. You’re asking them questions so that they can gain insight into their own thinking and their own motivations. And by doing that, they can then tap into their own inner wisdom.” - Susan Peppercorn
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