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Aug 17, 2020



Franziska Iseli is an entrepreneur, strategist, winner of the 2013 Young Entrepreneur of the Year award, and the co-founder of several brands, including Basic Bananas, Moments of Humanity, The Business Hood, and Oceanlovers. She is passionate about ocean conservation and is the creator of the EOcean initiative. Additionally, Franziska is the author/co-author of books including The Courage Map: 13 Principles for Living Boldly, Bananas about Marketing: How to Attract a Whole Bunch of Happy Clients, and Perception: Take Charge of How Others View Your Brand, Become Irresistible, and Make a Bigger Impact. Franziska has been featured in outlets and publications including INC, Forbes, Business Insider, Virgin Inflight Entertainment, Marie-Claire, Cosmopolitan, SmartCompany, and DynamicBusiness Magazine.


Franziska joins me today to discuss her entrepreneurial journey and the insights she gained as she got her early entrepreneurial ventures off the ground. She shares why mindset is so essential and some experiments and experiences she engaged in to learn about mindset, human behavior and her personal capabilities. Franziska also shares critical lessons she has learned along her journey, including the importance of embracing your failures, the power of taking imperfect action, and why you should release attachment to outcomes.





“Embrace failures. Be okay with failures. In fact, if we don’t ever fail, it means that we’re not trying hard enough.” - Franziska Iseli




This week on The Virtual Campfire Podcast:


  • How the passing of Franziska’s father served as a major pivot point in her life
  • What Franziska’s brand Basic Bananas is and where the name came from
  • The power of being a “rebel” and trusting your gut instincts when making decisions
  • The challenges Franziska faced in her early days as an entrepreneur
  • Why you should focus on your strengths and outsource your weaknesses in business
  • The importance of adding value, prioritizing consistency as a brand, and having a strong culture
  • Why Franziska decided to run the New York City Marathon and how this relates to mindset
  • Life experiences along Franziska’s journey and how they impacted her path
  • What propelled Franziska to write The Courage Map
  • What Franziska learned about culture, perspective, and media impact during her travels
  • Why you shouldn’t wait to achieve perfection before taking action
  • The concept of non-attachment and why you should focus on the things you can control



Our Favorite Quotes:


  • “We can’t do what we do without an epic team and a great culture.” - Franziska Iseli
  • “Sometimes we use perfection as an excuse to not take action.” - Franziska Iseli
  • “I can only focus on controlling what I’m in control of. I can only change what I’m in control of, which is how I respond and how I act, how I behave.” - Franziska Iseli



Resources Mentioned:



Connect with Franziska Iseli:






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